Cory Brown

expert

Audience Insights | Email Strategy | Subscriber Onboarding Impact TK

Chicago, IL

Expert Bio

He/Him

Impact TK | Audience Insights | Retention Strategy | Subscriber Onboarding

I help newsrooms build loyal audiences. Past: ProPublica, Austin Monitor, & Capital Gazette News.

Education

Marketing @ Louisiana Tech University

Press

Cory is a

Cory's top recommendations
Analytics (1) Design (1) Marketing/Growth (1) Newsletters (1) Product (2)
There's no one size fits all metrics solution. I recommend organizations find the metrics that... Metrics to Match Our Mission: Measuring City Bureau’s Impact — City Bureau
Analytics
Design is problem solving, period. In fact, learning to design on paper had more impact... Shh! Don’t Tell Them There’s No Magic in Design Thinking
Design
The Times is using a combination of dark patterns, information overload, and dirty tricks to... How Bad Is The New York Times’ Newsletter Opt-out Option? Literally Off The Charts. – Impact TK
Marketing/Growth
It's hard to admit that not every person on the planet wants to get comfortable... Email Marketing
Newsletters
This is spot on. Too often, organizational leaders resort to new tools rather than digging... The Tools Don’t Matter
Product
This is a great writeup that shows why "Now isn't the time to do research"... It’s Never a Good Time to Do Research
Product

Cory's Bookshelf

Here you'll find more content, handpicked by Cory, on non-expert subjects.

General

Posted by Cory Brown 3 years ago

This is an incredible undertaking with huge upside for journalism and information channels in areas... Announcing the Texas Observer’s New Engagement Initiative – The Texas Observer

Posted by Cory Brown 3 years ago

I grew up being told Dick Allen should be in the Hall of Fame. Sadly,... Dick Allen, Who Didn’t Like Fake Grass Or Being Fucked With, Is Dead | Defector

Posted by Cory Brown 3 years ago

This is a great guide for improving your on-camera setup during this extended work from... Buyer’s Guide: How to video conference with style (and lights) during a pandemic

Posted by Cory Brown 3 years ago

I have homemade scuppernong jelly in my possession. How much time do you need for YOUR PROGRESS? on Twitter: “If you really from the South you know what this is https://t.co/PRpFXFH4rC” / Twitter

Posted by Cory Brown

Big 10 Football Players Are Guinea Pigs Big 10 Football Players Are Guinea Pigs | Defector

Posted by Cory Brown

TIMBER WARS is here. I've been excited to see this project launch (I did not... OPB’s Timber Wars newsletter

Posted by Cory Brown

This is a great personal account of my favorite paper on the planet. It's also... The Keenly Felt Loss of Local Newspapers – The Bulwark