Share Content

Why I think this is important

This is spot on. Too often, organizational leaders resort to new tools rather than digging deep on what challenges they should solve. This leads to the acquisition of shiny objects, or new gatekeepers, or even no real gain — because the underlying process challenges remain.

3 years ago Cory Brown Audience Insights | Email Strategy | Subscriber Onboarding Impact TK View Bookshelf
The Tools Don’t Matter The Tools Don't Matter