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Why I think this is important

It’s hard to admit that not every person on the planet wants to get comfortable in their favorite chair and read every word of every newsletter you offer.

But they don’t. Colorado Sun does a good job with an email that shows what newsletters are available — but more importantly, they tell readers how to *stop* newsletters they don’t need.

4 years ago Cory Brown Audience Insights | Email Strategy | Subscriber Onboarding Impact TK View Bookshelf
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