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Why I think this is important

The more we rely on analytics to make decisions, the more likely we are somehow fooling ourselves by seeing in the data what’s not really there. Don’t make this mistake!

4 years ago Scott Fenstermaker Director Digital Marketing Riskonnect View Bookshelf
Statistics, Damn Statistics, and Lies: The Deceptive “Certainty” of Analytics | Scott Fenstermaker Statistics, Damn Statistics, and Lies: The Deceptive "Certainty" of Analytics